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Everyone Told Her Marketplaces Don't Work for Jewellery. INHANSS Tested the Assumption on Myntra
Most early-stage jewellery founders are told to stay away from marketplaces. Returns are heavy, price comparison is instant, margins get complicated, and the customer belongs to the platform rather than the brand. Amita Roy heard all of it before she listed INHANSS on Myntra, and she writes that none of it struck her as unreasonable. What bothered her was a different risk, one she says founders discuss far less often: rejecting a channel before the customer has had a chance t
3 days ago4 min read


She turned down a paid article. Then Mumbai Uncensored called for free.
Vinkle Gusain did not pitch Mumbai Uncensored. The Mumbai media page, which runs news, culture and city stories to a following of around 100,000 on Instagram, approached her directly for a phone interview about her work at Integrated Health. The route there was word of mouth. In her account, someone in the page's circle came to her for lifestyle and dietary guidance, and two more people from the same circle followed on that person's recommendation. Those three referrals were
3 days ago2 min read


The question that follows every new mother went out on Dehradun radio during World Breastfeeding Week
One listener question stayed with her after the broadcast: how does a mother know her baby is getting enough milk? It sounds simple. It is the anxiety underneath almost every early feeding worry.
6 days ago1 min read


Beautiful, but you still had to Google it: Dream Hunt rethinks Uttarakhand tourism content
A production house from the state takes on the gap between showing a place and explaining it.
Aug 142 min read
Cloth sells by hand: Kule Kule handmade bags land at a Karma Lakelands cafe
Kule Kule handmade bags and pure wool shawls are now stocked at Under The Neem, the garden cafe at Karma Lakelands. For a brand that sells on material quality, a physical shelf does work no photograph can.
Aug 131 min read
No bots, no buys: BRONOMICS Instagram followers cross 10,000
BRONOMICS Instagram followers have passed 10,000, a threshold its founder says the brand reached without paid or artificial growth. Kshitiz Gupta, founder of BRONOMICS, posted the milestone to the Unhu Founders Community. He writes that the count was built without bought followers, bots, or fake engagement, and that the audience came from people who connected with what the brand is building. The distinction matters more than the round number. Follower counts are among the eas
Aug 132 min read


Shanu Agarwal adds an NLP practitioner credential to her client work
Shanu Agarwal has completed a 30-hour iGNLP certified NLP practitioner course at associate level, dated 16 July 2026. The certificate of completion names Matthew Barnett of HeadgearLabs as instructor. Agarwal announced the credential in the Unhu Founders Community, writing that it took a long time to finish. She describes the training as directly applicable to client work rather than a general professional credential, saying it helps her understand clients more closely, read
Aug 131 min read


At an Axis Bank event, Himvaani turned a corporate room into 150 individual conversations
More than 150 guests, four team members, eight hours, and a fragrance built in front of each person. Himvaani took its live perfume bar into an Axis Bank all-India heads event in Dehradun.
Aug 121 min read


Gulabo Honours Shanu Agarwal for Her Work Preparing Brides-to-Be
Shanu Agarwal, Edge Education Genesis, Gulabo Award, FICCI FLO Dehradun, Prachi Chandra, Women Supporting Women, Women Entrepreneur, Personality Development, Bridal Programme, Dehradun Startup, Startup Awards, Unhu Founders Journal
Aug 91 min read


Seven of ten stores reordered in a week. Kanji+ is betting general trade can carry a fermented drink.
Six bottles per store, weekly refills, unsold stock taken back. One week later, seven of the first ten stores asked for more. Kanji+ is now in 15 stores and testing whether general trade can carry a traditional fermented drink.
Aug 92 min read


Small Changes, Same Week: The Instagram Session's Follow-Through
What founders did in the week after Khushi Gogia's Instagram growth session at the Unhu Breakfast Meet. A week after Khushi Gogia's Instagram growth session at the Unhu Breakfast Meet, the follow-through showed up not as a spike in numbers but as a run of small, specific actions. Several founders opened their profiles the next morning and changed something, then logged the work on the Unhu app, where Inner Circle members track their progress and post their wins. None of it wa
Jul 182 min read


Paddles Over Pitches: How Founders Actually Got to Know Each Other
On 20 July 2026, a group of founders swapped boardroom talk for paddles and rallies at Dinkin Park Pickleball Club. Nobody showed up to pitch anything, and that absence of an agenda is what made the day work. A Game Nobody Had Played Before The gathering was organized by UNHU as one of its Social Meets, occasions built for founders to know each other beyond their businesses. UNHU writes that these meets exist so founders can connect as people, sharing interests, stories, and
Jun 242 min read


Courage Is Not the Absence of Fear. She Built a Company to Reclaim Her Story.
She walked on stage afraid. She walked off having reminded 550 women not to disappear from their own stories. Sharing her founder journey and business lessons with the room. The first feeling was not pride. It was fear. Backstage at the Fashion Business Summit 2026 in Goa, Amita Roy worried she would speak too fast, that her story would not connect, that she could not do justice to the moment. She had been on stage before, for dance, singing, and impromptu speaking. Walking o
Jun 203 min read


When Growth Stalls, Founders Reach for a Bigger Ad Budget. The Fix Is Usually Elsewhere.
Raj Gaurav built Roastify Media on a contrarian read of performance marketing: that the ads are rarely the thing holding a brand back. Raj Gaurav, Founder and CEO of Roastify Media, at the agency’s New Delhi office. A direct-to-consumer brand hits a ceiling, so it does the obvious thing: it raises the ad budget. Acquisition costs climb, the creative fatigues, and returns flatten anyway. The instinct to spend through a plateau is common. According to Raj Gaurav, it is usually
Jun 192 min read


How a Spiritual Practice Evolved into a Power Symbol Brand
When Ishita Arora first entered the Unhu ecosystem, she was not building a focused product brand. She was primarily known as a healer, deeply involved in numerology, astrology, and spiritual consultations. Her business revolved around her practice, and the products she offered were complementary to her sessions. This is the story of how one focused decision, strong execution by the founder, and sharp market feedback transformed a scattered product lineup into Pyrel - a powe
Feb 154 min read


From Exhibition Tables to a Recognized Silver Jewellry Brand
When Risheika Jaini first came across Unhu , her brand Noorish was only six months old. It was not struggling, but it was not yet a brand either. It was a promising idea backed by exceptional design skills, heartfelt intention, and early traction through exhibitions and referrals. What she needed was structure, positioning, clarity, and scale. This is the story of how Noorish evolved from a small, exhibition-driven jewellery label into a high-credibility silver jewellery br
Feb 154 min read


How a Kitchen Linen Brand Transformed into a Premium Travel Identity Label
When Shraddha Negi first became a part of the Unhu ecosystem, she was already known inside the Unhu Founders Community as a committed, sincere, and highly active member. She was not just another founder passing through the ecosystem. She was one of the earliest believers in the larger vision. In fact, she was the first founder to enroll into the accelerator , long before it became an established program. At that time, the brand was not Juicyverse. It was called Juicy Apron
Feb 145 min read


Not Just a Gift - A Ritual That Stays
Every Valentine’s Day, we are told the same story. Buy something nice. Wrap it well. Add a card. Say the right words. Post the right photo. And by the next week, the flowers dry, the chocolates are gone, and life returns to its usual speed. The problem isn’t the gifts. The problem is that most gifts are designed to be consumed, not remembered. What we rarely talk about is this - love is not a moment. It is a routine. It is the cup of tea someone makes for you every morning. T
Feb 143 min read


Beyond Engineering Dreams: How Divya Joshi is Expanding Dehradun’s Career Horizons
An HR veteran who trained 1 lakh students for IIMs brings India’s premier law and management coaching to the hills. On a crisp January morning in Dehradun, as the winter sun painted Mussoorie’s distant peaks in shades of gold, Mr.Divya Joshi unlocked the doors to something the city had long been missing—a space where students could explore diverse career pathways beyond the traditional routes of engineering and medicine. January 25, 2026, marked the inauguration of Toprankers
Feb 126 min read


Clemence Bernard Returns to Unhu — With a New Role, a Bigger Mission, and a Promise to Champion Founders Across India
There are moments in your career when stepping into a familiar place feels like stepping into your purpose. For me, today is exactly that day. I’m Clemence Bernard , and I’m officially returning to Unhu Innovation Center — this time with a renewed role, a clearer mission, and an unstoppable excitement to build something extraordinary with and for the founders of India. Walking back into Unhu feels less like a workplace and more like a homecoming. A place where ideas breathe,
Dec 8, 20253 min read
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