Some women don’t dress for occasions. They are  the occasion. They are photographed often. Seen constantly. Remembered visually. And for them, jewellery isn’t about novelty — it’s about consistency without repetition . This is the insight that led Rishieka Jaini  to build Noorish Jewellery . The Problem: Looking Repeated in a World That Remembers Everything In today’s hyper-visible world, especially for socially active women, repetition is no longer subtle. The same earrings

Some problems don’t announce themselves loudly. They show up quietly — in wardrobes that feel repetitive, in milestones that pass without meaning, in moments where women slowly stop recognising themselves in what they wear. Shraddha Negi  noticed this long before it became a business idea. And instead of calling it a fashion gap, she called it what it really was — a loss of identity . That insight became Juicyverse , a design-led lifestyle brand under Design Studio Ikigai Des

Most jewellery brands ask a familiar question: What design will sell? Amita Roy  asked a very different one: How does a woman want to show up? That single shift in perspective is what gave birth to INHANSS . The Problem Hidden in Plain Sight Jewellery, for decades, has been treated as a product. Design-led. Trend-led. Price-led. But rarely presence-led . Amita noticed something most brands overlook. Women don’t wear jewellery just to accessorise. They wear it to create a look