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Riyana Chikankala: The Trust Business
Sunita Singh spent years as a homemaker before starting a Chikankari label in Noida. Twenty months on, she has built it without leaning on paid advertising. Building an identity of her own Sunita Singh spent years with her days shaped entirely by her household. She was a homemaker raising two daughters, and she writes that after years of putting her family first, she wanted to build an identity of her own, something with a purpose beyond just being a business. In December 202
9 hours ago4 min read


Chikankari, Beyond the Kurta
Sunita Singh reports ₹70,000 and counting for Riyana Chikankala this quarter, built without paid advertising, while pushing a craft usually sold as women's occasion wear onto men's and kids' rails. Ask most people to picture Chikankari and the same image comes back: white thread on pale cotton, a woman's kurta, worn once in a season of weddings. The craft carries generations of Lucknow behind it and a fairly narrow shelf in front of it. Sunita Singh is working on the shelf. H
2 days ago3 min read


Everyone Told Her Marketplaces Don't Work for Jewellery. INHANSS Tested the Assumption on Myntra
Most early-stage jewellery founders are told to stay away from marketplaces. Returns are heavy, price comparison is instant, margins get complicated, and the customer belongs to the platform rather than the brand. Amita Roy heard all of it before she listed INHANSS on Myntra, and she writes that none of it struck her as unreasonable. What bothered her was a different risk, one she says founders discuss far less often: rejecting a channel before the customer has had a chance t
2 days ago4 min read


She turned down a paid article. Then Mumbai Uncensored called for free.
Vinkle Gusain did not pitch Mumbai Uncensored. The Mumbai media page, which runs news, culture and city stories to a following of around 100,000 on Instagram, approached her directly for a phone interview about her work at Integrated Health. The route there was word of mouth. In her account, someone in the page's circle came to her for lifestyle and dietary guidance, and two more people from the same circle followed on that person's recommendation. Those three referrals were
2 days ago2 min read


The Long Practice
Twenty-five years in Dehradun, a lakh of patients, and a founder story with no crisis in it Ask most founders about the moment they nearly shut down and you get a story. Ask Dr Sandeep Kaur and the answer is that there wasn't one. She opened Dr Kaur's Homeopathy in Dehradun in 2000. Four people work with her. She has treated over a lakh patients. The patients who arrive last Patients come to Dr. Kaur's clinic not due to a new ailment, but due to allopathic treatment failing t
5 days ago3 min read


The question that follows every new mother went out on Dehradun radio during World Breastfeeding Week
One listener question stayed with her after the broadcast: how does a mother know her baby is getting enough milk? It sounds simple. It is the anxiety underneath almost every early feeding worry.
5 days ago1 min read


Independence Day Breakfast Meet in Dehradun: Where Freedom Met Founders
15 August 2026 | Address One, Malsi The Independence Day Breakfast Meet in Dehradun began the way the day is meant to begin — under the tricolour. Founders from across the Unhu community gathered at Address One, Malsi, on the morning of 15 August for the flag hoisting, stood together for the Jana Gana Mana, and marked the moment the old-fashioned way: sweets passed around, wishes exchanged, no agenda beyond being present. It was a simple start, and that was the point. Before
Aug 173 min read


Meta Ads for D2C Brands: The Ad Account Is Rarely the Problem
Most founders blame the ad account when the ads stop working. A session recap on where the problem usually sits instead.
Aug 144 min read


Beautiful, but you still had to Google it: Dream Hunt rethinks Uttarakhand tourism content
A production house from the state takes on the gap between showing a place and explaining it.
Aug 142 min read
Cloth sells by hand: Kule Kule handmade bags land at a Karma Lakelands cafe
Kule Kule handmade bags and pure wool shawls are now stocked at Under The Neem, the garden cafe at Karma Lakelands. For a brand that sells on material quality, a physical shelf does work no photograph can.
Aug 131 min read
No bots, no buys: BRONOMICS Instagram followers cross 10,000
BRONOMICS Instagram followers have passed 10,000, a threshold its founder says the brand reached without paid or artificial growth. Kshitiz Gupta, founder of BRONOMICS, posted the milestone to the Unhu Founders Community. He writes that the count was built without bought followers, bots, or fake engagement, and that the audience came from people who connected with what the brand is building. The distinction matters more than the round number. Follower counts are among the eas
Aug 132 min read


Shanu Agarwal adds an NLP practitioner credential to her client work
Shanu Agarwal has completed a 30-hour iGNLP certified NLP practitioner course at associate level, dated 16 July 2026. The certificate of completion names Matthew Barnett of HeadgearLabs as instructor. Agarwal announced the credential in the Unhu Founders Community, writing that it took a long time to finish. She describes the training as directly applicable to client work rather than a general professional credential, saying it helps her understand clients more closely, read
Aug 131 min read


Beyond the Camera
When equipment stopped being the barrier to professional filmmaking, something else had to separate one production house from another. Aashish Singh Bisht's answer is everything that happens before the camera is switched on, and a wedding brand he refused to fold into the main company.
Aug 133 min read


At an Axis Bank event, Himvaani turned a corporate room into 150 individual conversations
More than 150 guests, four team members, eight hours, and a fragrance built in front of each person. Himvaani took its live perfume bar into an Axis Bank all-India heads event in Dehradun.
Aug 121 min read


Gulabo Honours Shanu Agarwal for Her Work Preparing Brides-to-Be
Shanu Agarwal, Edge Education Genesis, Gulabo Award, FICCI FLO Dehradun, Prachi Chandra, Women Supporting Women, Women Entrepreneur, Personality Development, Bridal Programme, Dehradun Startup, Startup Awards, Unhu Founders Journal
Aug 91 min read


Seven of ten stores reordered in a week. Kanji+ is betting general trade can carry a fermented drink.
Six bottles per store, weekly refills, unsold stock taken back. One week later, seven of the first ten stores asked for more. Kanji+ is now in 15 stores and testing whether general trade can carry a traditional fermented drink.
Aug 92 min read


The Training That Ended Where the Real Question Began
What do you do when the service you need does not exist in your city? Dr Vijeta Shukla trained for it herself, then opened Vatsalya.
Aug 63 min read


Small Changes, Same Week: The Instagram Session's Follow-Through
What founders did in the week after Khushi Gogia's Instagram growth session at the Unhu Breakfast Meet. A week after Khushi Gogia's Instagram growth session at the Unhu Breakfast Meet, the follow-through showed up not as a spike in numbers but as a run of small, specific actions. Several founders opened their profiles the next morning and changed something, then logged the work on the Unhu app, where Inner Circle members track their progress and post their wins. None of it wa
Jul 182 min read


The Question That Quieted a Room of Founders: Where Do Your Last Ten Customers Come From?
"Where do your last ten customers actually come from?" Seventeen founders came to a Connaught Place breakfast for coffee. They left mapping their funnels.
Jul 162 min read


She Stopped Selling on Instagram. That’s When It Started Working.
At the Unhu Breakfast Meet in Dehradun, Khushi Gogia of Kasaba Home handed the room the content method that ended a year of standing still. Iksana Workspaces, Doon IT Park, Dehradun, 15th July 2026 Attendees at the Unhu Breakfast Meet, Iksana Workspaces, Dehradun Khushi Gogia spent more than twelve months watching the same number sit on her screen. What broke the deadlock was not a trend, a gimmick, or a harder sell, and at 15th July 2026 the room at Iksana Workspaces got the
Jul 154 min read
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