In Streetwear, Attention Is Cheap. BRONOMICS Is Turning It Into a Label.

Kshitiz Gupta reports ₹15L+ in monthly revenue and more than 5,000 customers served, built on a Delhi label that refuses to look like fast fashion.

India does not lack streetwear brands. It lacks streetwear brands that outlive the drop. Attention arrives cheaply on Instagram and leaves just as fast, and most labels never convert it into anything a customer returns to.

Kshitiz Gupta, Founder of Bronomics

That gap is the one Kshitiz Gupta set out to close. He started BRONOMICS, he writes, with the aim of building a homegrown streetwear brand that could stand alongside global labels, not imitate them.

The numbers behind the positioning

Gupta reports BRONOMICS has crossed ₹15L+ in monthly revenue, served more than 5,000 customers, and grown a community of over 10,000 organic followers on Instagram. In his words, the brand now holds a growing pan-India D2C presence, built primarily through direct sales and social media rather than retail distribution.

The product decisions are deliberate and expensive by fast-fashion standards. BRONOMICS works with heavyweight fabrics, experimental washes, embroidery and print techniques, and distinctive silhouettes, positioning itself as statement-led premium apparel for what Gupta describes as a generation of creators, dreamers and rule-breakers. The brand philosophy is stated plainly: No Rules. Just Run It.

Cultural traction

Gupta reports that BRONOMICS pieces have been worn by Elvish Yadav, Isha Malviya, Paradox and AGU. For a young label, that kind of visibility is often the difference between being a product and being a name, and it is the part of the business he counts alongside the revenue figures.

What comes next

The stated target is ₹25L+ in monthly revenue. Alongside it, Gupta plans to expand the product universe beyond tees, strengthen the creator community around the brand, and build BRONOMICS into a recognisable homegrown streetwear label.

On the community

Within Unhu, Gupta writes that he has shared his journey and learnings from building BRONOMICS, supported fellow founders where he could, and collaborated across the community. What he says he took from it was access to founders who understand the realities of building a business, and conversations that shifted how he thinks about scale.

He is careful not to overstate where the brand stands. The milestones matter, he writes, but BRONOMICS is still at the beginning.

~Editor Shobhit Mehandiratta