Latest Articles

The easier route was a perfume label. HIMVAANI's founder chose to build the ecosystem around it instead. Every wellness session ends. That was the problem HIMVAANI's founder kept returning to after years of work in meditation, breathwork, numerology, astrology and experiential healing. The work helped people while they were in the room. Then they went home. Wellness, the founder writes, should not only exist inside a session or a retreat. It could live in daily life through s

Hitesh Sharma has nominated himself for the Q3 awards on the strength of a single retail sprint in Delhi NCR. KANJI+ sells kanji, the fermented drink that has sat in Indian kitchens for generations, in an 80 ml ready-to-drink probiotic shot. Founder Hitesh Sharma writes that the aim is to make an old gut-health habit convenient enough to keep, and the brand runs it through three channels at once: direct-to-consumer, subscriptions, and offline retail. The retail leg is what he

Kule Kule's Nishant Pande is adding retail counters across Delhi and Gurgaon, chasing a 33 lakh sales target, and trying to spend less of his own time running the business. Nishant Pande and Kripali Pande at Bharat Vyapar Mahotsav 2026 Kule Kule makes two things that do not obviously belong in the same catalogue. One is a line of sustainable, functional travel bags aimed at people with what Nishant Pande calls an adventure spirit. The other is pure woollen product, handspun a

Raj Gaurav reports 10 women's fashion brands onboarded and ₹50 lakh+ in revenue generated through Meta Ads, on a 3.9x average return across campaigns. Performance marketing has a quiet structural problem. Every new client arrives as a fresh puzzle, and the agency spends the first two months relearning things it already knew, just in a different category. Knowledge does not compound. It resets. Raj Gaurav's answer at Roastify Media was to stop widening and start narrowing. Rat

India does not lack streetwear brands. It lacks ones that outlive the drop. Kshitiz Gupta reports ₹15L+ monthly revenue and 5,000+ customers served, built on heavyweight fabrics, experimental washes and a community of 10,000.

Most early-stage jewellery founders are told to stay away from marketplaces. Returns are heavy, price comparison is instant, margins get complicated, and the customer belongs to the platform rather than the brand. Amita Roy heard all of it before she listed INHANSS on Myntra, and she writes that none of it struck her as unreasonable. What bothered her was a different risk, one she says founders discuss far less often: rejecting a channel before the customer has had a chance t

Most founders blame the ad account when the ads stop working. A session recap on where the problem usually sits instead.

BRONOMICS Instagram followers have passed 10,000, a threshold its founder says the brand reached without paid or artificial growth. Kshitiz Gupta, founder of BRONOMICS, posted the milestone to the Unhu Founders Community. He writes that the count was built without bought followers, bots, or fake engagement, and that the audience came from people who connected with what the brand is building. The distinction matters more than the round number. Follower counts are among the eas