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Most early-stage jewellery founders are told to stay away from marketplaces. Returns are heavy, price comparison is instant, margins get complicated, and the customer belongs to the platform rather than the brand. Amita Roy heard all of it before she listed INHANSS on Myntra, and she writes that none of it struck her as unreasonable. What bothered her was a different risk, one she says founders discuss far less often: rejecting a channel before the customer has had a chance t

Most founders blame the ad account when the ads stop working. A session recap on where the problem usually sits instead.

BRONOMICS Instagram followers have passed 10,000, a threshold its founder says the brand reached without paid or artificial growth. Kshitiz Gupta, founder of BRONOMICS, posted the milestone to the Unhu Founders Community. He writes that the count was built without bought followers, bots, or fake engagement, and that the audience came from people who connected with what the brand is building. The distinction matters more than the round number. Follower counts are among the eas