Anyone can win a first order. Unhynged spent Q3 winning the second.

Noida-based menswear label Unhynged reports that 18 customers placed repeat orders through the third quarter of 2026, with several buying from the brand three to four times over.

Kunal Sood, Founder of Unhynged

For a young fashion label, that is the harder half of the equation. A first order can be won with a discount or a well-timed reel. A second one has to be earned by what showed up in the box.

The team reads the number the same way. The repeat orders reflect growing trust in the brand and its products, they write in the quarterly submission.

Unhynged describes itself as a premium men's clothing brand built on a deliberately narrow idea, that good style does not need to be complicated. The range covers shirts, pants, co-ord sets and everyday essentials, made with clean cuts, neutral tones and what the brand calls quality fabrics. Pieces are meant to be easy to wear and easy to style, designed to stand out without trying too hard.

Visibility grew alongside the sales. The brand reports 40.3K views on its Instagram profile over the quarter, and sells through its website, Instagram, YouTube, WhatsApp Business and online marketplaces.

Some of that digital growth traces back to the community. The team credits fellow Unhu founders for hands-on help with the brand's online presence, specifically the founders behind Juicyverse and INHANSS, who walked them through Instagram settings and keyword choices.

That exchange runs both ways. The team writes that it has contributed to the community by sharing its own journey, learnings and insights as Unhynged has been built, and wants to keep collaborating with founders working on the same problems.

For the rest of the year, the focus stays where Q3 left it. Unhynged is working on brand visibility, expanding sales across channels, and hardening a recognisable identity in a category with no shortage of competitors. The aim is more customers, more repeat purchases, and a distinctive place in Indian menswear.

Eighteen people have already bought in twice. ~Editor

Shobhit Mehandiratta