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Anyone can win a first order. Unhynged spent Q3 winning the second.
Noida-based menswear label Unhynged reports that 18 customers placed repeat orders through the third quarter of 2026, with several buying from the brand three to four times over. Kunal Sood, Founder of Unhynged For a young fashion label, that is the harder half of the equation. A first order can be won with a discount or a well-timed reel. A second one has to be earned by what showed up in the box. The team reads the number the same way. The repeat orders reflect growing trus
Sep 32 min read


The question that follows every new mother went out on Dehradun radio during World Breastfeeding Week
One listener question stayed with her after the broadcast: how does a mother know her baby is getting enough milk? It sounds simple. It is the anxiety underneath almost every early feeding worry.
Aug 191 min read


At an Axis Bank event, Himvaani turned a corporate room into 150 individual conversations
More than 150 guests, four team members, eight hours, and a fragrance built in front of each person. Himvaani took its live perfume bar into an Axis Bank all-India heads event in Dehradun.
Aug 121 min read


Seven of ten stores reordered in a week. Kanji+ is betting general trade can carry a fermented drink.
Six bottles per store, weekly refills, unsold stock taken back. One week later, seven of the first ten stores asked for more. Kanji+ is now in 15 stores and testing whether general trade can carry a traditional fermented drink.
Aug 92 min read


Small Changes, Same Week: The Instagram Session's Follow-Through
What founders did in the week after Khushi Gogia's Instagram growth session at the Unhu Breakfast Meet. A week after Khushi Gogia's Instagram growth session at the Unhu Breakfast Meet, the follow-through showed up not as a spike in numbers but as a run of small, specific actions. Several founders opened their profiles the next morning and changed something, then logged the work on the Unhu app, where Inner Circle members track their progress and post their wins. None of it wa
Jul 182 min read
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