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Latest Articles


Ambition Is Not the Bottleneck. CoachingTree Works on What Is.
Vineet Kumar Kapila reports a family office mandate valued at over ₹60 lakh a year, won by a firm that refuses to leave once the diagnosis has been delivered. Vineet Kumar Kapila, Founder of CoachingTree Ask a founder why growth flattened and the answer usually points outward. The market softened. Hiring got expensive. A competitor undercut everyone. The answer is rarely that the company outgrew the way it was being run, because that answer is harder to say out loud. Coaching
Sep 33 min read


Most Companies Scale Their AI and Watch the Bill Scale With It. Vinspe.ai Is Building the Layer That Breaks That Link.
Sairam Vasudevan took Vinspe.ai from concept to a live LLM gateway inside a single quarter, and reports 10+ signed customer commitments behind it. Sairam Vasudevan, Founder of Vinspe.ai There is a cost curve most companies building with AI discover only after they have committed to it. The model works, usage grows, and the inference bill grows with it in a straight line, with no obvious place to intervene. Switching providers means rewriting integration code. Comparing prices
Sep 32 min read


Anyone can win a first order. Unhynged spent Q3 winning the second.
Noida-based menswear label Unhynged reports that 18 customers placed repeat orders through the third quarter of 2026, with several buying from the brand three to four times over. Kunal Sood, Founder of Unhynged For a young fashion label, that is the harder half of the equation. A first order can be won with a discount or a well-timed reel. A second one has to be earned by what showed up in the box. The team reads the number the same way. The repeat orders reflect growing trus
Sep 32 min read


In India, Numerology Is a Practice. Numericcvaastu Is Building It Into a Profession.
Adarshh Panndey reports ₹20 lakh in revenue and 100 clients closed across three months, built on a New Delhi firm that trains practitioners as much as it advises clients. Addarsh Pandey, Founder of Numericcvaastu Numerology and Vaastu sit in an unusual position in Indian business. Demand for both is steady and largely private, moving through referral and word of mouth, but there is almost no formal route into practising either. Anyone can put up a board. Very few can point to
Sep 32 min read


Copper left the Indian kitchen. Ritikam is betting families want it back.
Bijaya Krushna Mohapatra has grown the Bengaluru brand to a reported ₹1 lakh a month and 500-plus homes. His own stated next task is making it work without him. Bijay Krushna Mohaptra, Founder of Ritikam Somewhere between steel and non-stick, the Indian home quietly stopped using copper, brass and bronze. The metals did not vanish. They moved to the back of the cupboard, brought out for a festival and then put away again. Ritikam, founded by Bijaya Krushna Mohapatra in Bengal
Sep 32 min read


The Clicks That Weren't Paid For
INHANSS enters the D2C Brand Champion category on a quarter its founder describes as its most diversified yet. For most jewellery brands selling on a large marketplace, visibility is something you buy. In her nomination for the D2C Brand Champion category, Amita Roy makes close to the opposite argument for INHANSS. Roy writes that around 77% of INHANSS impressions and 67% of clicks on Myntra were organic during the quarter, based on figures she reports exporting from Myntra's
Sep 33 min read


A Two-Person Team and a CRM Built In-House: SK Consulting Marketing's Case for Emerging Founder Champion
Shinam Khandelwal reports ₹2 lakh in monthly retainer revenue from five B2B clients in Delhi. His nomination turns on systems more than size. Shinam Khandelwal has been part of the Unhu Founders Community for a matter of weeks. He says so himself, twice, in his own submission. What he brings to the Emerging Founder Champion category is not a long history inside the community but a Delhi consultancy that has been quietly assembling infrastructure while most firms at its stage
Sep 33 min read


Most Agencies Rebuild From Scratch for Every Client. Roastify Media Built One System and Pointed It at a Single Category.
Raj Gaurav reports 10 women's fashion brands onboarded and ₹50 lakh+ in revenue generated through Meta Ads, on a 3.9x average return across campaigns. Performance marketing has a quiet structural problem. Every new client arrives as a fresh puzzle, and the agency spends the first two months relearning things it already knew, just in a different category. Knowledge does not compound. It resets. Raj Gaurav's answer at Roastify Media was to stop widening and start narrowing. Rat
Sep 12 min read
No bots, no buys: BRONOMICS Instagram followers cross 10,000
BRONOMICS Instagram followers have passed 10,000, a threshold its founder says the brand reached without paid or artificial growth. Kshitiz Gupta, founder of BRONOMICS, posted the milestone to the Unhu Founders Community. He writes that the count was built without bought followers, bots, or fake engagement, and that the audience came from people who connected with what the brand is building. The distinction matters more than the round number. Follower counts are among the eas
Aug 132 min read


Shanu Agarwal adds an NLP practitioner credential to her client work
Shanu Agarwal has completed a 30-hour iGNLP certified NLP practitioner course at associate level, dated 16 July 2026. The certificate of completion names Matthew Barnett of HeadgearLabs as instructor. Agarwal announced the credential in the Unhu Founders Community, writing that it took a long time to finish. She describes the training as directly applicable to client work rather than a general professional credential, saying it helps her understand clients more closely, read
Aug 131 min read
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