The Case for Recognition Started With a Collection That Sold Out.

A nomination form just asks you to write down what actually happened this quarter. For one Noida menswear label, that meant a sold-out collection and a fashion-show win already on the record.

UNHYNGED's case for recognition

Kunal Sood, founder of the Noida-based menswear brand UNHYNGED, writes that the brand's Summer '26 Collection sold out in Q2 2026. The drop, premium embroidered Cuban collar shirts and co-ords with natural detailing, was the brand's first collection to post what Sood describes as genuinely strong sales. He reports the sell-through was 40% faster than prior launches, and repeat purchases rose 25%.

Already on the record

UNHYNGED isn't nominating itself on potential alone. Sood writes that the brand showcased at the Unhu Fashion Show, where it was recognized as Best Male Fashion Brand, and that the team has kept up weekly participation in Unhu's founders meetings since.

What's next

Sood writes that UNHYNGED is now targeting retail expansion, onboarding select boutique partners, and new campaign visuals, with the stated goal of placing the brand among the top 10 premium menswear labels in the coming years.

"Unhynged should be recognized for its premium craftsmanship, rapid growth and active community engagement."

Your turn to write it down

What got UNHYNGED here is on a form, not a stage: a question about the quarter's biggest win, a question about what's next, a question about contribution to the Unhu community. Every founder in Unhu has the same blank lines in front of them. The next nomination is just one honest answer away.

~Editor

Shivam Patil