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Latest Articles
She Isn't Selling Jewellery. She's Selling the Whole Look, and Women Come Back for It.
Amita Roy isn't selling jewellery, she's selling the whole look. Inside INHANSS's Q2: a brand women return to, built on repeat customers, not impulse buys.
Jul 13 min read
The Recognition Came From a Newspaper, Not a Customer Review.
A nomination form asks what actually happened this quarter. For one Dehradun home kitchen, the answer included a newspaper calling her food the best in its category. Mona's Kitchen's case for recognition Monika Sharma, founder of the Dehradun-based home-catering brand Mona's Kitchen, writes that her biggest achievement this quarter was being recognized by the Times of India, Uttarakhand edition, as Best Home Chef. She describes it as a milestone tied to the passion and care t
Jun 252 min read
The Case for Recognition Started With a Collection That Sold Out.
A nomination form just asks you to write down what actually happened this quarter. For one Noida menswear label, that meant a sold-out collection and a fashion-show win already on the record. UNHYNGED's case for recognition Kunal Sood, founder of the Noida-based menswear brand UNHYNGED, writes that the brand's Summer '26 Collection sold out in Q2 2026. The drop, premium embroidered Cuban collar shirts and co-ords with natural detailing, was the brand's first collection to pos
Jun 251 min read
Courage Is Not the Absence of Fear. She Built a Company to Reclaim Her Story.
She walked on stage afraid. She walked off having reminded 550 women not to disappear from their own stories. Sharing her founder journey and business lessons with the room. The first feeling was not pride. It was fear. Backstage at the Fashion Business Summit 2026 in Goa, Amita Roy worried she would speak too fast, that her story would not connect, that she could not do justice to the moment. She had been on stage before, for dance, singing, and impromptu speaking. Walking o
Jun 203 min read
Urban India Knows It Needs Probiotics. Most People Are Reaching for the Wrong Bottle
Hitesh Sharma at the Unhu Founders Meet. The problem hiding in plain sight Bloating after lunch. Acidity by evening. The heavy, sluggish feeling that trails an irregular eating day. For many urban Indians, this is simply the texture of modern life: managed quietly, rarely fixed. Most people already know the word that is meant to help. Probiotics. The trouble is what comes next. The options on the shelf tend to be expensive supplements, capsules, or foreign drinks like kombuch
Jun 193 min read
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