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Shraddha Negi has built a Dehradun label on a single retail rack that returns a multiple of what she puts into it. Her next move is to stop depending on it. Most early consumer brands fail in one of two ways. They cannot find a customer, or they find one and cannot find a second place to reach them. Juicyverse has cleared the first problem and is standing squarely in front of the second. Shraddha Negi, Founder of Juicyverse Shraddha Negi's Dehradun label sells through exactly

After more than two decades in design, Shraddha Negi chose not to settle into experience. She chose to build something that carried her own story. There comes a moment in every founder's life when experience is no longer enough. The question becomes whether everything learned over the years will remain a career or become the foundation for something deeply personal. For Shraddha Negi, that answer became Juicyverse. After spending more than twenty years as a textile designer,

In a market built to make everything look the same, Shraddha Negi is building a brand designed to make women look like no one else. Walk through any mall and the bags start to blur together. Same blacks, same browns, same logos. For most shoppers that sameness is just background noise. For Shraddha Negi, it was a problem worth a career change. She had spent more than two decades in design, working with names like Zara Home, Pottery Barn, Crate and Barrel, Ritu Kumar Home, and