Inside the OCMO Workshop: Building the Next Generation of Marketing-Smart Entrepreneurs

Dehradun, 26th October 2025 — At the Unhu Innovation Center, entrepreneurs and early-stage founders gathered for a powerful 4-hour workshop designed to transform how service-based startups think about marketing. The session, part of Unhu’s ongoing OCMO (Online Chief Marketing Officer) initiative, focused on one core belief: that founders who truly understand positioning, numbers, and execution build stronger, self-sustaining businesses.

Workshop Overview

The session was an intensive exploration of brand positioning and marketing strategies for service-based startups. The facilitator emphasized that in a crowded market, clarity beats creativity, and founders must define their audience precisely, build structured funnels, and align their financials with growth goals.

Participants learned not only how to market better but also how to think like marketers — strategically, analytically, and systemically.

Key Topics Covered

Kshitij Doval explaining the target audience.

Target Audience Definition

Instead of broad target markets, attendees built detailed ideal customer profiles. Each profile included demographics, pain points, urgency levels, and psychological motivations.

Examples included:

1. 27-year-old stressed corporate employees seeking wellness or stress-relief services,

2. 30-year-old women dealing with metabolic health issues,

3. D2C brand owners struggling to cross ₹10 L/month revenue barriers.

This exercise made it clear that true marketing efficiency begins when a founder knows exactly who they serve and why.

Competitor Analysis

Every participant identified their three closest competitors and analysed what each lacked, from service design and brand tone to customer experience. The goal was to uncover differentiation opportunities that didn’t require massive ad spend but rather sharper positioning.

Financial Planning

Founders worked through real-world calculations of:

1. Average Order Value (AOV),

2. Customer Acquisition Cost (CAC),

3. Monthly marketing budgets,

4. Revenue and client targets.

This session helped participants build a marketing plan grounded in numbers, not assumptions, aligning ambition with realistic financial structure.

Sales Funnel Optimization

Attendees learned to design “reality funnels,” funnels built with actual data instead of theoretical stages. By mapping conversions at each step, founders identified leakages between leads, enquiries, and closed deals. This shifted focus from getting more leads to improving existing conversion efficiency.

Business Operations

The workshop concluded with a systems-level look at marketing, sales, operations, and finance. Founders explored the importance of delegation and process design to scale sustainably. The message was clear: a business can’t grow on founder energy alone, it needs structure.

Hands-On Participant Exercises

The interactive structure of the workshop made it stand out. Instead of passive listening, participants filled strategy templates, shared insights in small groups, and received live feedback. Each founder walked away with at least one actionable change for their brand’s marketing roadmap.

The OCMO Program Introduction

The event wrapped up with the introduction of Unhu’s flagship OCMO Program, a ₹50,000, 3-month live implementation course crafted for founders and marketing managers who want to master full-funnel marketing.

Program highlights include:

1. Practical training in copywriting and lead generation,

2. Meta ads management and performance optimization,

3. CRM and sales systems training for nurturing leads and tracking growth,

4. Weekly strategic review meetings and WhatsApp group mentorship,

5. An optional certification exam for participants who wish to validate their skills.

The promise is clear and measurable: by the end of 3 months, participants will have the skills and frameworks to execute their own marketing strategies independently, and potentially earn 3x their investment through applied growth tactics.

A Step Toward Marketing Independence

The OCMO workshop was more than a marketing session, it was a mindset shift. It helped founders see marketing as an ecosystem of positioning, numbers, systems, and psychology, not just ads or promotions.

Unhu Innovation Center continues to pioneer this new wave of practical, data-driven business education, helping founders in smaller cities like Dehradun compete at a national level.