How Naman Bansal Turned Human Touch Into India’s Most Emotional New Industry
- Kshitij Doval
- 6 days ago
- 3 min read
Some businesses solve problems.
Others create convenience.
And then there are rare ones that preserve what time can never return.
For Naman Bansal, the idea wasn’t born from a spreadsheet or a trend report.It was born from a deeply human question:
What if we could preserve the touch of our loved ones forever?
That single thought became Crafting Memories — and in the process, gave birth to India’s hand casting industry.
The Problem No One Realised Was a Need
Memories fade.Photographs flatten emotions.
Videos capture moments — but not presence.
Naman realised that while people document everything, they lose the most powerful sense of connection — touch.
Crafting Memories solves this by preserving real, physical impressions of loved ones through hand casting — a tangible memory that families can hold for a lifetime.
But the problem he addressed went even deeper.
India has millions of people who want to start a business — but:
Have no business idea
Have no technical skills
Have limited capital
Crafting Memories quietly solved that too.
Built for Emotions. Designed for Entrepreneurs.
At one level, Crafting Memories serves anyone who values emotion, memory, and legacy.
At another level, it empowers people across India to start a unique, high-margin business with minimal investment — no prior experience required.
Today, Crafting Memories has built a community of over 500 hand casting artisans across India, enabling them to:
Earn independently
Build local studios
Grow sustainable, emotion-led businesses
This is not just a brand.It is an ecosystem.
Milestones That Rewrote the Playbook
What Crafting Memories has achieved in a short span sounds unreal — until you realise the depth of emotional demand it tapped into.
Crossed ₹1 crore in revenue in just 6 months
Bootstrapped from an initial investment of ₹8,500
Built a company with ₹10 crore valuation
Cleared two stages of Shark Tank India (and may pitch soon)
Created India’s first organised hand casting industry
Enabled After Life Castings — impressions taken after death, allowing families to cherish one final touch forever
Perhaps most striking is the Celebrity Casting Studio, where impressions have been created for:
Dr. Hansa Yogendra Ji
Shri Satpal Maharaj Ji
Mother of Shri Pushkar Singh Dhami Ji (Chief Minister of Uttarakhand)
Multiple Bollywood actors
And now comes something even bigger.
Crafting Memories is working on India’s first Museum of Impressions — a revolutionary space dedicated to preserving the physical legacy of living legends.
The Hardest Part: Making People Believe
When Naman started, hand casting was unheard of in India.
There was:
No awareness
No trained workforce
No industry framework
And yet, he chose to bootstrap.
With no experienced team and no external funding, the challenge was not execution — it was belief.
People initially saw it as a “want”.
Naman stayed the course until it became a need.
Through consistency, storytelling, real impact, and relentless execution, Crafting Memories turned curiosity into conviction.
The Road Ahead: Scaling Emotion at Scale
Today, Crafting Memories faces challenges that come with success:
Building a larger, qualified team
Raising funding for faster scale
Managing geographical expansion across India
Scaling an emotional experience without diluting its essence is not easy.
But if anyone has proven they can do it, it’s Naman.
Why Crafting Memories Matters
Crafting Memories is not a gifting brand.
Not a decor brand.
Not even just a startup.
It is a reminder that business can be deeply human.
That emotion can be scalable.
That legacy can be preserved.
And that industries can be created — not just entered.
Naman Bansal didn’t just build a company.
He built a new way for India to remember.
Founder: Naman Bansal
Company: Crafting Memories
City: Dehradun
If you’re a startup founder building something meaningful and want your story to be featured in our Founder Spotlight, write to us at team@unhu.in
~ Editor
Kshitij Doval
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