How Kshitiz Gupta Is Building a Fashion Brand for Creators Who Refuse to Blend In

Scroll through social media long enough and a pattern emerges.

Different creators.

Same silhouettes.

Same cuts.

Same “trending” designs — copied, recycled, repeated.

In a world where originality is currency, fashion has quietly become uniform.

Kshitiz Gupta noticed this contradiction early. And instead of accepting it, he chose to challenge it.

That challenge became Bronomics Lifestyle OPC Private Limited.

The Problem: Original Creators Wearing Unoriginal Fashion

Creators build their identities on being different — yet when it comes to fashion, most are forced to choose from mass-produced designs that look identical across platforms.

Kshitiz saw a clear mismatch:

• Original thinkers wearing copied fashion

• Gen Z creators craving individuality but settling for sameness

• Brands prioritising volume over identity

Bronomics was born to solve one core problem:

If creators are unique, their fashion should be too.

Built for Gen Z and Original Creators

Bronomics is designed for original creators and Gen Z consumers who don’t want to disappear in the crowd.

These are people who:

• Value identity over trends

• Want limited, differentiated designs

• Care about how a product reflects who they are

Bronomics doesn’t aim to dress everyone.

It exists to dress those who want to stand apart.

An Early Signal That Changed Everything

Every startup waits for its first real validation.

For Bronomics, it came early — and loudly.

One of the brand’s products sold out entirely in the pre-booking stage.

No discounts.

No heavy marketing.

Just demand driven by resonance.

It was a clear signal that the market wasn’t just ready for uniqueness — it was craving it.

The Hardest Call: Quality Over Short-Term Sales

Fashion startups often face a brutal choice early on: Deliver fast — or deliver right.

Kshitiz chose the harder path.

While working with manufacturers, a production lot failed to meet the brand’s quality and design expectations. Instead of compromising, Bronomics cancelled nearly 150 confirmed orders.

Not because demand wasn’t there.

But because standards mattered more.

That decision came at a cost — but it protected something far more valuable: customer trust and brand integrity.

The Current Challenge: Strengthening the Backbone

Today, the biggest challenge for Bronomics isn’t demand — it’s backend strength.

Manufacturing control.

Supply reliability.

Operational scalability.

Kshitiz’s long-term vision is clear: Once consistent monthly sales are achieved, Bronomics plans to set up its own manufacturing unit — bringing quality, control, and creativity fully in-house.

Hunger to Grow: Quiet but Relentless

When asked how hungry he is to grow the brand, Kshitiz’s response is understated — 0.

Not because of lack of ambition.

But because Bronomics isn’t chasing hype or rushed scale.

It is building patiently — design by design, drop by drop.

Why Bronomics’ Story Matters

Bronomics represents a new kind of fashion brand — one that values identity over imitation.

Kshitiz Gupta’s journey is a reminder that:

• Saying no can be more powerful than saying yes

• Quality builds brands faster than volume

• And originality still has a market — if you protect it

In a world full of copies, Bronomics is choosing to stay original.

And that choice may be its strongest competitive edge.

Founder: Kshitiz Gupta

Company: Bronomics Lifestyle OPC Private Limited

City: Ghaziabad

Email: bronomics@outlook.com

If you’re a startup founder, brand builder, or creator-led business and want your story to be featured in our Founder Spotlight, write to us at team@unhu.in

~Editor

Kshitij Doval