How Anu Bala Is Bringing Pure, Traditional Staples Back to Indian Kitchens With Medhansh

Walk into any Indian kitchen and you will find the same staples - atta, oils, spices.

They look familiar.

They smell normal.

They taste fine.

Yet, quietly, something has changed.

The food that once nourished families for generations is now often over-processed, chemically preserved, and stripped of its natural goodness. And for health-conscious households dealing with modern lifestyle issues, this change is no longer a small concern - it is becoming a daily reality.

This is the problem Anu Bala decided to take on.

And that decision led to Medhansh, a brand under Mehar Industry, based in Haridwar.

The Hidden Problem: Staples Are No Longer Staple-Grade

For decades, Indian families trusted the basics.

But today, essentials like flour, oils, and spices are increasingly:

• Over-processed

• Mixed with additives

• Designed for shelf life, not health

• Sold with claims that are hard to verify

The result is a market where purity has become marketing - and trust has become rare.

Medhansh exists to reverse that.

By focusing on traditional processing, minimal intervention, and authenticity-first production, the brand aims to bring back what staples were always supposed to be:

Pure food that supports long-term health.

Who Medhansh Is Built For

Medhansh is designed for households that don’t just buy groceries - they buy peace of mind.

The brand serves health-conscious families, especially those dealing with:

• Diabetes and lifestyle concerns

• Digestion issues

• Gluten sensitivity

• Low immunity

• A growing need to avoid adulterated and over-processed foods

In short, Medhansh is for people who are tired of guessing what’s inside the packet.

Starting From Zero - And Finding Proof

Starting a staples brand in India isn’t easy. The competition is intense, the trust is low, and customers already have dozens of familiar brands on the shelf.

Anu Bala launched Medhansh with no roadmap and plenty of uncertainties.

Then came the first real signal.

Within just six months, the brand crossed ₹1.5 lakh in sales - a milestone that did more than improve revenue. It validated belief.

It proved that even in a crowded market, customers still choose purity when they can trust it.

The Hardest Battle: Winning Trust in an Adulteration-Heavy Market

The biggest challenge in Medhansh’s journey has been something every clean food brand faces: belief.

When a market is full of adulteration and false claims, customers become skeptical by default. For a new brand, the burden of proof is high.

Medhansh tackled this the most honest way possible:

• Complete transparency about processing methods

• Education-driven communication

• Direct customer engagement

• Offering factory visits

• Consistent quality over aggressive marketing

Over time, trust turned into repeat purchases - and repeat purchases turned into word-of-mouth growth.

The Current Challenge: Expanding Beyond Geography

Today, the brand faces the next stage of growth - expansion.

Medhansh wants to grow beyond a limited geography, but the category is dominated by mass-produced, low-cost alternatives. Customers often compare pricing without understanding the long-term health value of purity.

And educating a market takes time.

Medhansh is addressing this through:

• Stronger brand awareness

• Direct engagement with customers

• Strategic collaborations

• Staying committed to quality, even when shortcuts are tempting

Hunger to Grow: Serious and Consistent

When asked how hungry she is to learn and grow the brand, Anu Bala’s response reflects true founder energy.

A clear 3 - not casual interest, but serious intent.

The kind that doesn’t chase overnight virality - but builds steadily, with patience, credibility, and conviction.

Why Medhansh’s Story Matters

Medhansh is not just a staples brand.

It is part of a larger movement - the return of traditional purity in a modern world. A reminder that food is not just about taste. It is about long-term health, trust, and the quiet decisions that shape our future.

Anu Bala’s journey proves that even in a crowded industry, authenticity still wins.

Because when it comes to what we eat daily, purity should never be a luxury.

Founder: Anu Bala

Company: Mehar Industry (Medhansh)

City: Haridwar

Email: feedback.medhansh@gmail.com

If you’re a startup founder, manufacturer, or brand owner building something meaningful and want your story to be featured in our Founder Spotlight, write to us at team@unhu.in

~Editor

Kshitij Doval