Raashi Taneja Is Fixing One of India’s Most Broken Experiences - Car Servicing

There are certain problems so common that we stop questioning them. Car servicing is one of them.

Long waiting hours.

Unclear bills.

Unnecessary part replacements. And that lingering doubt - “Was this really needed?”

For Raashi Taneja, these were not just everyday inconveniences. They were signals of a broken system waiting to be fixed.

That is where Fixcar.in was born.

A Problem That Starts at the Service Center Door

Raashi observed something most of us experience but rarely articulate - vehicle servicing in India is deeply disorganised. The lack of transparency doesn’t just cost money; it costs trust.

For elderly car owners, the problem is even bigger. Visiting a service center, understanding technical jargon, negotiating prices, and ensuring fair treatment can feel overwhelming.

Fixcar.in flips this entire experience.

Instead of customers going to the garage, the garage comes to the customer.

Doorstep vehicle servicing that is simple, honest, and reliable - without disrupting daily life.

From Portable Garages to Dehradun’s First Fixcar Service Station

What makes Fixcar’s story compelling isn’t just the idea - it’s the discipline behind it.

Before opening a full-fledged service station, Raashi spent three years working closely with portable garages, understanding operations at the ground level. Those years were spent learning what actually breaks, what customers truly need, and where the industry cuts corners.

That learning culminated in a major milestone - the launch of Fixcar.in’s first service station in Dehradun.

It wasn’t expansion for the sake of growth.It was expansion backed by experience.

Choosing the Hard Path: Transparency Over Shortcuts

One of the biggest challenges Raashi faced was staying transparent in a market that rarely rewards honesty.

The easy route would have been to follow industry norms. The harder route was to rebuild trust from scratch.

Fixcar chose the harder route.

Instead of sourcing parts through informal channels, the team went directly to manufacturers and authorised distributors to ensure genuine products and fair pricing. This move wasn’t easy - it required effort, negotiation, and patience - but it laid the foundation for long-term credibility.

In an industry where confusion often benefits the service provider, Fixcar chose clarity.

The Real Struggle Now: Being Seen

Today, Fixcar.in knows it delivers value. Customers who experience the service understand the difference immediately.

The challenge now is visibility.

Marketing and awareness remain the biggest growth hurdles. Not because the solution isn’t strong, but because breaking through noise in a cluttered market takes time and consistency.

And yet, this phase feels different.

Fixcar isn’t chasing quick virality. It’s building a reputation - one service, one conversation, one satisfied customer at a time.

Why Fixcar’s Story Matters

Fixcar.in isn’t just a car servicing startup.It represents a new generation of founders who are choosing systems over shortcuts, trust over tactics, and long-term value over short-term gains.

Raashi Taneja’s journey reminds us that meaningful businesses don’t always start with massive funding or flashy launches. Sometimes, they start with quietly asking:

“Why does this have to be so difficult?”

And then deciding to fix it.

Founder: Raashi Taneja

Brand: Fixcar.in

City: Dehradun

If you’re a startup founder building something meaningful and want your journey to be featured in our Founder Spotlight, write to us at team@unhu.in

~ Editor: Kshitij Doval