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One Rack. One Channel. Juicyverse Is Now Building the Next Two.
Shraddha Negi has built a Dehradun label on a single retail rack that returns a multiple of what she puts into it. Her next move is to stop depending on it. Most early consumer brands fail in one of two ways. They cannot find a customer, or they find one and cannot find a second place to reach them. Juicyverse has cleared the first problem and is standing squarely in front of the second. Shraddha Negi, Founder of Juicyverse Shraddha Negi's Dehradun label sells through exactly
2 days ago3 min read
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