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Latest Articles
A Business Grows One Sale at a Time. A Brand Grows One Belief at a Time.
For Garima Sethi, the biggest shift this quarter was not only in orders. It was in how she defines growth. For many entrepreneurs, success is easy to measure. More orders, higher revenue, better sales. But somewhere along the way, those numbers stop being the whole story. For Garima Sethi, founder of Ethnic Dust, this quarter marked a change in perspective. While her business recorded at least 25% more online orders through WhatsApp compared to the previous quarter, the more
Jul 22 min read
From One Website to Amazon, Flipkart, and a Dollar Store Order: Kule Kule's Nomination Pitch
A bag and woollens brand from Gurgaon spent May proving it could sell direct to consumers. By the end of June, it was proving something harder: that retailers and marketplaces would carry it too. The Nomination Nishant Pande, founder of Kule Kule Dressing and Decor Pvt Ltd, has filed two rounds of material with Unhu's nominations process this year, in May and again in June. The brand makes handmade cotton jacquard travel bags and pure wool products from rabbit, merino, and ya
Jun 292 min read
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