Latest Articles

Shraddha Negi has built a Dehradun label on a single retail rack that returns a multiple of what she puts into it. Her next move is to stop depending on it. Most early consumer brands fail in one of two ways. They cannot find a customer, or they find one and cannot find a second place to reach them. Juicyverse has cleared the first problem and is standing squarely in front of the second. Shraddha Negi, Founder of Juicyverse Shraddha Negi's Dehradun label sells through exactly

Bijaya Krushna Mohapatra has grown the Bengaluru brand to a reported ₹1 lakh a month and 500-plus homes. His own stated next task is making it work without him. Bijay Krushna Mohaptra, Founder of Ritikam Somewhere between steel and non-stick, the Indian home quietly stopped using copper, brass and bronze. The metals did not vanish. They moved to the back of the cupboard, brought out for a festival and then put away again. Ritikam, founded by Bijaya Krushna Mohapatra in Bengal