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Sunita Singh spent years as a homemaker before starting a Chikankari label in Noida. Twenty months on, she has built it without leaning on paid advertising. Building an identity of her own Sunita Singh spent years with her days shaped entirely by her household. She was a homemaker raising two daughters, and she writes that after years of putting her family first, she wanted to build an identity of her own, something with a purpose beyond just being a business. In December 202

Sunita Singh reports ₹70,000 and counting for Riyana Chikankala this quarter, built without paid advertising, while pushing a craft usually sold as women's occasion wear onto men's and kids' rails. Ask most people to picture Chikankari and the same image comes back: white thread on pale cotton, a woman's kurta, worn once in a season of weddings. The craft carries generations of Lucknow behind it and a fairly narrow shelf in front of it. Sunita Singh is working on the shelf. H

Twenty-five years in Dehradun, a lakh of patients, and a founder story with no crisis in it Ask most founders about the moment they nearly shut down and you get a story. Ask Dr Sandeep Kaur and the answer is that there wasn't one. She opened Dr Kaur's Homeopathy in Dehradun in 2000. Four people work with her. She has treated over a lakh patients. The patients who arrive last Patients come to Dr. Kaur's clinic not due to a new ailment, but due to allopathic treatment failing t

When equipment stopped being the barrier to professional filmmaking, something else had to separate one production house from another. Aashish Singh Bisht's answer is everything that happens before the camera is switched on, and a wedding brand he refused to fold into the main company.

Garima Sethi spent nearly two decades in finance, including, she says, a stint as the first woman stockbroker in Uttarakhand. These days, she measures a work trip by how many days she can stay in one market, trying to tell genuine handwork from a convincing fake. Twenty years in finance, then a turn Sethi holds an MBA in finance and worked in the financial sector for almost 20 years, she says. Handicrafts were always a private passion running alongside that career: she bought