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Latest Articles
A Business Grows One Sale at a Time. A Brand Grows One Belief at a Time.
For Garima Sethi, the biggest shift this quarter was not only in orders. It was in how she defines growth. For many entrepreneurs, success is easy to measure. More orders, higher revenue, better sales. But somewhere along the way, those numbers stop being the whole story. For Garima Sethi, founder of Ethnic Dust, this quarter marked a change in perspective. While her business recorded at least 25% more online orders through WhatsApp compared to the previous quarter, the more
Jul 22 min read
She Was Uttarakhand's First Woman Stockbroker. Now She Spends Fifteen Days at a Time Hunting for Real Silk in Gujarat's Back Lanes.
Garima Sethi spent nearly two decades in finance, including, she says, a stint as the first woman stockbroker in Uttarakhand. These days, she measures a work trip by how many days she can stay in one market, trying to tell genuine handwork from a convincing fake. Twenty years in finance, then a turn Sethi holds an MBA in finance and worked in the financial sector for almost 20 years, she says. Handicrafts were always a private passion running alongside that career: she bought
Jun 264 min read
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