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Sunita Singh spent years as a homemaker before starting a Chikankari label in Noida. Twenty months on, she has built it without leaning on paid advertising. Building an identity of her own Sunita Singh spent years with her days shaped entirely by her household. She was a homemaker raising two daughters, and she writes that after years of putting her family first, she wanted to build an identity of her own, something with a purpose beyond just being a business. In December 202

Most agencies sell a better logo. GoBallyhoo's Vineet Kumar Kapila sells something harder to copy: brands people actually remember, built as business infrastructure rather than decoration.

A Spotlight-Ready Founder Room Enters Its Final Curation. Prepare for impact — the red carpet is being unrolled