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A parent's quick fix turned into a supply chain. Pooja Malhotra and Prerna Anand of ReJean on turning denim waste into artisan-made bags, and building a B2B business now carried by Fabindia, Jaypore, and 500+ artisans.

In a market built to make everything look the same, Shraddha Negi is building a brand designed to make women look like no one else. Walk through any mall and the bags start to blur together. Same blacks, same browns, same logos. For most shoppers that sameness is just background noise. For Shraddha Negi, it was a problem worth a career change. She had spent more than two decades in design, working with names like Zara Home, Pottery Barn, Crate and Barrel, Ritu Kumar Home, and