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Latest Articles
Where Horses, Heritage, and High Design Converge: How Sanskriti Telang Is Reimagining India’s Soft Power Through STAAD
Through the strategic monetization of India’s forgotten equestrian heritage, STAAD has forged a world-class menswear narrative, fundamentally prioritizing functional performance, design sensitivity, and palpable emotional intelligence.
Dec 15 min read
Inside UPES Mind Verse: The Consumer Psychology Breakthrough Every Young Uttarakhand Founder Needs to Hear
Dehradun, November 25, 2025 — UPES School of Business hosted Mind Verse, an interactive consumer-psychology event that quickly transformed into one of the most exciting and insight-driven showcases the campus has seen this year. Designed by the GEMS Marketing Society, the event challenged students to blend creativity with strategy — producing single-image ads that capture attention, communicate emotionally, and trigger real consumer action.
Nov 265 min read
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