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Latest Articles
How Shraddha Negi Built Juicyverse Into a Bold, Story-Led Brand From Dehradun
In a market built to make everything look the same, Shraddha Negi is building a brand designed to make women look like no one else. Walk through any mall and the bags start to blur together. Same blacks, same browns, same logos. For most shoppers that sameness is just background noise. For Shraddha Negi, it was a problem worth a career change. She had spent more than two decades in design, working with names like Zara Home, Pottery Barn, Crate and Barrel, Ritu Kumar Home, and
Jun 113 min read
Distribution Clarity as a Growth Lever: Inside Unhu’s High-Impact Accelerator Workshop in Dehradun
On 30th November 2025, the second floor of Iksana, Dehradun, transformed into a collaborative hub of strategy, self-reflection, and actionable business thinking as Unhu hosted its Accelerator Workshop themed “Distribution Clarity.” Designed for serious founders and operators, the session unfolded as an insight-driven deep dive into what truly separates scattered effort from scalable growth.
Dec 1, 20253 min read
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