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Latest Articles
Most Agencies Rebuild From Scratch for Every Client. Roastify Media Built One System and Pointed It at a Single Category.
Raj Gaurav reports 10 women's fashion brands onboarded and ₹50 lakh+ in revenue generated through Meta Ads, on a 3.9x average return across campaigns. Performance marketing has a quiet structural problem. Every new client arrives as a fresh puzzle, and the agency spends the first two months relearning things it already knew, just in a different category. Knowledge does not compound. It resets. Raj Gaurav's answer at Roastify Media was to stop widening and start narrowing. Rat
Sep 12 min read
Meta Ads for D2C Brands: The Ad Account Is Rarely the Problem
Most founders blame the ad account when the ads stop working. A session recap on where the problem usually sits instead.
Aug 144 min read
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