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Latest Articles


Courage Is Not the Absence of Fear. She Built a Company to Reclaim Her Story.
She walked on stage afraid. She walked off having reminded 550 women not to disappear from their own stories. Sharing her founder journey and business lessons with the room. The first feeling was not pride. It was fear. Backstage at the Fashion Business Summit 2026 in Goa, Amita Roy worried she would speak too fast, that her story would not connect, that she could not do justice to the moment. She had been on stage before, for dance, singing, and impromptu speaking. Walking o
5 days ago3 min read


GoBallyhoo Doesn't Sell Logos. It Makes Brands Unforgettable.
Most agencies sell a better logo. GoBallyhoo's Vineet Kumar Kapila sells something harder to copy: brands people actually remember, built as business infrastructure rather than decoration.
Jun 153 min read


How Shraddha Negi Built Juicyverse Into a Bold, Story-Led Brand From Dehradun
In a market built to make everything look the same, Shraddha Negi is building a brand designed to make women look like no one else. Walk through any mall and the bags start to blur together. Same blacks, same browns, same logos. For most shoppers that sameness is just background noise. For Shraddha Negi, it was a problem worth a career change. She had spent more than two decades in design, working with names like Zara Home, Pottery Barn, Crate and Barrel, Ritu Kumar Home, and
Jun 113 min read
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