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Urban India Knows It Needs Probiotics. Most People Are Reaching for the Wrong Bottle
Hitesh Sharma at the Unhu Founders Meet. The problem hiding in plain sight Bloating after lunch. Acidity by evening. The heavy, sluggish feeling that trails an irregular eating day. For many urban Indians, this is simply the texture of modern life: managed quietly, rarely fixed. Most people already know the word that is meant to help. Probiotics. The trouble is what comes next. The options on the shelf tend to be expensive supplements, capsules, or foreign drinks like kombuch
Jun 193 min read
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