Sunita Singh reports ₹70,000 and counting for Riyana Chikankala this quarter, built without paid advertising, while pushing a craft usually sold as women's occasion wear onto men's and kids' rails. Ask most people to picture Chikankari and the same image comes back: white thread on pale cotton, a woman's kurta, worn once in a season of weddings. The craft carries generations of Lucknow behind it and a fairly narrow shelf in front of it. Sunita Singh is working on the shelf. H
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