Latest Articles

For Swati Soni Verma, the biggest change this quarter was not creating something new. It was helping the right people discover what had been there all along. A product can only make an impression once someone has the chance to see it. For many founders, that is the hardest part of building a business. Not creating the product, but finding the audience that values it. For Swati Soni Verma, founder of Exemplify Jewels, this quarter marked a meaningful shift. After becoming part

For Kshitiz Gupta, the biggest breakthrough was not just higher sales. It was finding the market that truly understood the brand. BRONOMICS, a premium Indian streetwear brand. Many founders spend years trying to build momentum. Sometimes, the bigger challenge is discovering where that momentum belongs. For Kshitiz Gupta, founder of BRONOMICS, UNHU helped bring that clarity. He reflects on finding the right product-market fit and refining the direction of the brand, a shift th