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Latest Articles


She Stopped Selling on Instagram. That’s When It Started Working.
At the Unhu Breakfast Meet in Dehradun, Khushi Gogia of Kasaba Home handed the room the content method that ended a year of standing still. Iksana Workspaces, Doon IT Park, Dehradun, 15th July 2026 Attendees at the Unhu Breakfast Meet, Iksana Workspaces, Dehradun Khushi Gogia spent more than twelve months watching the same number sit on her screen. What broke the deadlock was not a trend, a gimmick, or a harder sell, and at 15th July 2026 the room at Iksana Workspaces got the
Jul 154 min read


How Shraddha Negi Built Juicyverse Into a Bold, Story-Led Brand From Dehradun
In a market built to make everything look the same, Shraddha Negi is building a brand designed to make women look like no one else. Walk through any mall and the bags start to blur together. Same blacks, same browns, same logos. For most shoppers that sameness is just background noise. For Shraddha Negi, it was a problem worth a career change. She had spent more than two decades in design, working with names like Zara Home, Pottery Barn, Crate and Barrel, Ritu Kumar Home, and
Jun 113 min read
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