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Sunita Singh reports ₹70,000 and counting for Riyana Chikankala this quarter, built without paid advertising, while pushing a craft usually sold as women's occasion wear onto men's and kids' rails. Ask most people to picture Chikankari and the same image comes back: white thread on pale cotton, a woman's kurta, worn once in a season of weddings. The craft carries generations of Lucknow behind it and a fairly narrow shelf in front of it. Sunita Singh is working on the shelf. H

Six bottles per store, weekly refills, unsold stock taken back. One week later, seven of the first ten stores asked for more. Kanji+ is now in 15 stores and testing whether general trade can carry a traditional fermented drink.

Hitesh Sharma at the Unhu Founders Meet. The problem hiding in plain sight Bloating after lunch. Acidity by evening. The heavy, sluggish feeling that trails an irregular eating day. For many urban Indians, this is simply the texture of modern life: managed quietly, rarely fixed. Most people already know the word that is meant to help. Probiotics. The trouble is what comes next. The options on the shelf tend to be expensive supplements, capsules, or foreign drinks like kombuch