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Copper left the Indian kitchen. Ritikam is betting families want it back.
Bijaya Krushna Mohapatra has grown the Bengaluru brand to a reported ₹1 lakh a month and 500-plus homes. His own stated next task is making it work without him. Bijay Krushna Mohaptra, Founder of Ritikam Somewhere between steel and non-stick, the Indian home quietly stopped using copper, brass and bronze. The metals did not vanish. They moved to the back of the cupboard, brought out for a festival and then put away again. Ritikam, founded by Bijaya Krushna Mohapatra in Bengal
2 days ago2 min read
The Clicks That Weren't Paid For
INHANSS enters the D2C Brand Champion category on a quarter its founder describes as its most diversified yet. For most jewellery brands selling on a large marketplace, visibility is something you buy. In her nomination for the D2C Brand Champion category, Amita Roy makes close to the opposite argument for INHANSS. Roy writes that around 77% of INHANSS impressions and 67% of clicks on Myntra were organic during the quarter, based on figures she reports exporting from Myntra's
2 days ago3 min read
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