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The Guarantee Was Simple: If It Is Not Pure, You Get Your Money Back.
In a traditional foods market where purity is claimed by everyone, Anu Bala put a 100 percent money-back guarantee behind hers. Then she grew 20 percent in a quarter. The bet she made on her own product There are hundreds of food brands in India making promises about what goes into the packet. What is harder to find is a founder willing to stake the business on it. Anu Bala, the Haridwar-based founder of Medhansh, built her Q2 2026 quarter around exactly that. She launched a
Jul 22 min read
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